
Meet The
Team

Saleemah Ismail
Chief Executive Officer
Saleemah is the CEO of New Life Stories, a specialist family systems agency that supports families impacted by incarceration. New Life Stories is committed to strengthening families and giving children a fairer start to life.
She started her career in the private sector before moving to work for UNIFEM, UN Women and UNDP for over 15 years. In 2006, she also co-founded Aidha, a nonprofit business school for female migrant workers to achieve economic independence through financial education Saleemah serves on a few nonprofit boards, in Singapore and the region including Hope Villages. a community development project in Cambodia. She has also served on a few non-profit boards such as the Singapore Council of Women Organisations, a national coordinating board for women in Singapore.
Saleemah is also sitting on the President’s Challenge Council, the National Committee for Prevention of Crime and Rehabilitation, the Asia Pacific Confederation Against Drugs, Singapore Committee for International Society for Substance Use Professionals and MMO Rehab Network Workstream for Families and Children.

Janet Fok
Senior Manager & HR Governance
Shah Noentil
Senior Manager & Lead Psychotherapist
Suriati Jamil
Senior Manager, Advocacy and Commumity Engagement
Cynthia Koe
Senior Manager, Befriender Engagement & Experience
Nadia Nurifa
Manager, Advocacy & Partnerships
Nasyitah Shahril
Senior Executive, Advocacy & Partnerships
Shifaa Sheikh
Executive, Communications Specialist
Marlinah Omar
Senior Executive, Office Management
Arshad Supa'at
Assistant Manager, Befriender Engagement & Experience
Natasha Raudah
Executive, Befriender Engagement & Experience
Soraya Begum
Manager & Senior Psychotherapist
Jeremy Roy
Assistant Manager, Desistance
Marilyn Heng
FamilyCare, Social Worker
Juline Teng
FamilyCare, Manager & Senior Social Worker
Hanna Dianah
FamilyCare, Social Worker
Radiant Chua
Family Social Worker
Rayhana Wahid
FamilyCare, Assistant Manager & Senior Social Worker
Theresa Ambrose
FamilyCare, Assistant Manager & Senior Counsellor
Klarissa Schmitt
Family Social Worker
Ravindran Sadanandan
Counsellor
Alvin Tham
Assistant Manager, Data & Impact Analytics
Kek Seow Ling
Project Lead, First Contact Project
Jeanie Yee
Counsellor, First Contact Project
